Download Branding New York: How a City in Crisis Was Sold to the by Miriam Greenberg PDF

By Miriam Greenberg

Winner of the 2009 Robert Park publication Award for most sensible neighborhood and concrete Sociology book!

Branding manhattan traces the increase of latest York urban as a model and the consequent transformation of city politics and public existence. Greenberg addresses the position of "image" in city heritage, exhibiting who produces manufacturers and the way, and demonstrates the big effects of branding. She indicates that the branding of recent York used to be no longer easily a advertising instrument; fairly it used to be a political process intended to legitimatize market-based options over social objectives.

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