Download Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain by Jean-Noël Kapferer PDF

By Jean-Noël Kapferer

Kapferer on luxurious addresses the number 1 problem of all significant luxurious manufacturers at the present time: How can those manufacturers pursue their development but stay luxurious? How do you reconcile progress and rarity?
Kapferer on luxurious bargains a range of the newest and insightful articles and unique essays at the luxurious progress problem from Jean-Noël Kapferer, a world-renowned luxurious analyst and co-author of the reference booklet the posh method.
Each bankruptcy addresses a selected factor with regards to the posh development problem comparable to maintaining the 'luxury dream', adapting the web to luxurious calls for, re-widening the distance with top class manufacturers' pageant, dealing with the call for of the chinese language consumers, the significance of non-delocalization, emerging sustainable caliber and experiential criteria, constructing actual luxurious prone and handling luxurious manufacturers inside of teams with out diluting their fairness and more.
As such, Kapferer on luxurious is the right and well timed source for luxurious executives, verbal exchange managers, luxurious observers and complex scholars, keen to deepen their figuring out of this significant luxurious challenge.

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Kapferer on luxurious addresses the #1 problem of all significant luxurious manufacturers this day: How can those manufacturers pursue their development but stay luxurious? How do you reconcile progress and rarity? Kapferer on luxurious deals a variety of the newest and insightful articles and unique essays at the luxurious progress problem from Jean-Noël Kapferer, a world-renowned luxurious analyst and co-author of the reference booklet the luxurious procedure.

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